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    Tourism
Innovative Management in Hospitality, Tourism, and AI-Driven Experiences
  Tourism Bachelor Program in Hotel and Mall Management focuses on urban tourism, emphasizing modern approaches and integrating data analytics to understand and enhance the experiences of tourists.
Tourism Bachelor Program in Hotel and Mall Management offers an integrated approach addresses major components of the tourism industry, including hotel management, mall management, smart
tourism and hospitality, and event management.
This comprehensive coverage allows students to develop an in-depth understanding of tourism. The program features hands-on learning experiences and industry engagement, offering flexibility for students to customize their educational paths based on their interests and career aspirations. With a focus on experiential learning and a strong ethical framework, our program equips students to make impactful contributions to the tourism sector.
DEGREE
Sarjana Pariwisata (S.Par.)
This program, also known as Track 1, allow students to select three out of the following four majors: Mall Management, Hotel Management, Smart Tourism and Hospitality, Event and Experience.
WHAT YOU WILL LEARN
• Mall Management
• Hotel Management
• Smart Tourism & Hospitality • Event and Experience
OUTSTANDING FEATURES
• Emphasizes four key areas, including mall management, hotel management, smart tourism and hospitality, and event management
• Industry driven curriculum aligns academic programs with the needs and demands of the industry
• Experiential learning through field study, internships, case studies, and project
• Technological integration that enhance efficiency, improve decision-making, and elevate the overall tourist experience
This program, also known as Track 2, allow students to select two majors from the four available in Track 1, then add 1 major from the following options: Artificial Intelligence and Data Analytics, Innovation and Entrepreneurship.
DEGREE
Sarjana Pariwisata (S.Par.)
WHAT YOU WILL LEARN
• Mall Management
• Hotel Management
• Smart Tourism & Hospitality • Event and Experience
• Artificial Intelligence and
   Data Analytics • Innovation &
Entrepreneurship
  OUTSTANDING FEATURES
 Integrated Hospitality and Event Management
• A flexible curriculum include customizable course pathways based on students’ interests and career aspirations
• Industry driven curriculum aligns academic programs with the needs and demands of the industry
• Experiential learning through field study, internships, case studies, and project
• Artificial intelligence and data analytics integration to equip students with cutting-edge skills to innovate and lead in the evolving tourism industry
    Service Marketing and Operations in Hospitality Business
 DEGREE
Sarjana Pariwisata (S.Par.)
This program, also known as Track 3, focuses on service marketing and service operations in hospitality industry.
WHAT YOU WILL LEARN
• Service Marketing in Hospitality Industry
• Service Operations in Hospitality Industry
OUTSTANDING FEATURES
      • Integrated approach that combines both service marketing and operational management
• Industry driven curriculum aligns academic programs with the needs and demands of the industry
• Experiential learning through field study, internships, case studies, and project
• Technological integration that improve operational efficiency, enhance the guest experience, and stay competitive in a rapidly evolving market





















































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