Page 4 - KKLP A4

CURRICULUM
Digital Marketing
Investment Management
Organization Development & Human Capital
Entrepreneurship
Managing Family Business
1.
1st Semester
14 credits
• Macroeconomics and Business Environment Analysis • Financial and Management Accounting
• Research Methodology and Business Statistic
• Marketing Management
2.
2nd Semester
12 credits, 3 credits/subject
Strategic Management
& Business Ethics
Consumer Behaviour
Services Marketing
Brand Management
Strategic Management
& Business Ethics
Fixed Income Analysis & Market
Portfolio Management
Equity Analysis & Behavioral Finance
Strategic Management
& Business Ethics
HR Analytics for Business Decision
Developing Learning Organization
Employemen Relations & Employement Management
Venture in Entrepreneurship
Design Thinking and Customer Focused Innovation
Lean Start up
Family Business Governance and Management
Succession Planning and Professionalization in Family Business
Creating Entrepreneurial Family Business
3.
3rd Semester
10 credits, 4 credits/subject (except thesis)
1. Transformational Leadership
2. Thesis (6 credits)