Page 3 - Demo
P. 3
Corporate Communications
Digital Marketing Communication (DMC)
Journalism
Areas of Specialization
Prepares students to communicate with all relevant internal and external public to create positive relationships and consistency between organizational goals and societal expectations; to develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics.
The business strategy focuses on four important variables known as Corporate plan, Marketing plan, Branding plan and Societal Plan executed through technological support.
Prepares students to learn both on camera and behind the scenes—reporting, researching, writing, editing, news directing, and producing for different platforms; to equip students to work in radio, television, and on the Web for multimedia news organizations.
