Building Digital Business

Duration
3 days
Format
Face-to-face
Degree
-
Academic Title
-
Location
EEC Aryaduta Semanggi Campus

Overview

Explores the strategies, tools, and frameworks necessary to create and manage digitally-driven organizations. As businesses increasingly transition to digital-first models, this course provides insights into leveraging emerging technologies, reshaping traditional business processes, and fostering a culture of innovation. Students will gain practical knowledge on integrating digital capabilities into business strategies to drive growth, enhance customer experiences, and maintain competitiveness in a rapidly evolving market.

Curriculum

Introduction to Digital Transformation

Digital Business Models

Customer Experience in the Digital Age

Emerging Technologies and Their Business Applications

Digital Marketing and Engagement

Business Practices, Case Studies and Real-World Application