DAFTAR SEKARANG

Kampus Kami

Marketing, Retail Innovation & Digital Marketing (Kelas Karyawan)

Durasi
3.5 tahun untuk mahasiswa dari SMA atau hingga 2 tahun untuk mahasiswa dari D3
Format
Hybrid
Jenjang
Sarjana
Gelar Akademik
Sarjana Manajemen
Lokasi
Kampus EEC, Kampus Utama

Gambaran Umum

Konsentrasi MRI berfokus pada penerapan dan analisis ilmu pemasaran serta turunannya dalam dunia bisnis, dengan penguasaan basis data yang kuat dan pemanfaatan teknologi informasi.

Jalur Karier

• Market Analyst
• Product Development Specialist
• Business and Strategy Consultant
• Social Media Analyst
• Digital Marketing Specialist
• Brand and Product Specialist

Kurikulum

Tahun Pertama

Semester 1
Courses
Credit
Principles of Management
3
Business Mathematics+Lab
3
Microeconomics
3
Accounting Principles 1 + Lab
3
Christian Religion/World Religion
4
Indonesian Language/BIPA
2
Civics
2
Semester 2
Courses
Credit
Business English
2
Principles of Marketing
3
Introduction to Business Statistics + Lab
3
Macroeconomics
3
Human Capital Management
3
Accounting Principles 2 + Lab
3
Servanthood Leadership
2
Acceleration Semester
Courses
Credit
Commercial Law
3
Leadership and Business Ethics
3
Pancasila
2

Tahun Kedua

Semester 1
Courses
Credit
Advanced Business Statistics + Lab
3
Digital Transformation
3
Managerial Accounting + Lab
3
Principles of Finance + Lab
3
Introduction to Entrepreneurship
3
God and Creation/God and Universe
4
Semester 2
Courses
Credit
International Business
3
Consumer Behavior
3
Intermediate Corporate Finance
3
Operation Management
3
Business Analytics
3
God and Sin/Humanity and Morality
4
Acceleration Semester
Courses
Credit
Financial and Market Institution
3
God and the New Creation/History and Society)
4

Tahun Ketiga

Semester 1
Courses
Credit
Strategic Marketing and Competitive Analysis
3
Digital Marketing and Social Media
3
Product Management and Strategic Branding
3
Global Marketing and International Landscape
3
Product and Service Innovation Management
3
Marketing Models and Analytics
3
Semester 2
Courses
Credit
Texts and Context
2
Reflective Reasoning
2
Internship
12
Capstone
3
Acceleration Semester
Courses
Credit
Research Method for Business and Management
3
Strategic Management
3
Cross Cultural Management
3

Tahun Keempat

Semester 1
Courses
Credit
Thesis
6

Biaya Program

Tuition Fees 90,000,000 (early bird discount and group discount are available. For student from SMA)


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