Analitik Bisnis Terapan - UPH | Universitas Pelita Harapan | True Knowledge, Faith in Christ, Godly Character

Analitik Bisnis Terapan

Durasi
1.5 tahun
Format
Hybrid
Jenjang
Magister
Gelar Akademik
Magister Manajemen
Lokasi
Main Campus

Gambaran Umum

The Applied Business Analytics concentration empowers individuals to harness the concepts, techniques, and tools needed to transform available data into a valuable catalyst for business growth. This program offers hands-on experience with a variety of analytical models and decision-support tools that can be applied to interlinked data inputs and large data sets across various business areas. The curriculum covers advanced software tools and functions. This program equips graduates with the skills to analyse data-driven business processes, monitor and identify performance trends, prescribe possible outcomes, and propose optimal data-driven solutions.

Jalur Karier

  • Data science analyst
  • Business analyst
  • Marketing analyst

Kurikulum

Tahun Pertama

Semester 1
Courses
Credit
Ekonomi Makro dan Analisis Lingkungan Bisnis
3
Manajemen Keuangan
4
Metodologi Penelitian dan Bisnis Statistik
4
Manajemen Pemasaran
3
Semester 2
Courses
Credit
Analisis Pelanggan
3
Analisis Bisnis
3
Analisis Kepemimpinan dan Sumber Daya Manusia
3
Manajemen Strategis dan Etika Bisnis
3

Tahun Kedua

Semester 1
Courses
Credit
Kepemimpinan Transformasional
4
Tesis
6