Dr. Ir. Evo Sampetua Hariandja, M.M. adalah Dosen Program Studi Manajemen. Ia mengajar mata kuliah Perilaku konsumenManajemen Strategis; Manajemen Pemasaran Strategis; Pemasaran Jasa; Manajemen merek; Prinsip Pemasaran; Metode Penelitian; Ekonomi Mikro; Penilaian Bisnis; Manajemen Operasional; Pemasaran Global. Ia meraih gelar Sarjana Teknik Industri dari Institut Teknologi Bandung, gelar master dari Institut Bisnis dan Informatika Indonesia (Kwik Kian Gie Business School), dan gelar doktor di bidang Sains dari Institut Teknologi Bandung.
Profesi Lainnya:
- Akademi Manajemen, Amerika (Nomor ID: 115069)
- Akademi Manajemen Inggris (Nomor ID: 178862)
- Asosiasi Pemasaran Amerika
- Teknik Industri dan Manajemen Operasi Masyarakat Internasional-Amerika
- Anggota Persatuan Insinyur Indonesia (PII)
- Reviewer di Journal of Small Business Management, Qualitative Market Research, Journal of Place Management and Development, Journal of Brand Management, Journal of Asia Business Studies, International Journal of Hospitality & Tourism Administration, International Journal of Innovation Science, Academy of Management Conference for SMR dan TIM Track, Konferensi Asosiasi Pemasaran Amerika untuk Jalur Pemasaran dan Kebijakan Publik, Soft Computing, dan Jurnal Bisnis Internasional Gadjah Mada
Pengalaman Kerja:
- Mantan Managing Partner NaviikaraNa Consulting Group (2009-2016)
- Managing Partner Metamour Solution Consultants (2012-2015)
- Produk dan Brand Senior Manager General Motors Indonesia (2004-2005)
- Manajer Pemasaran Senior Mobil & Mobil Indonesia (Volkswagen) (2001-2002)
- Kepala Divisi Rumah Ristra (2000-2001)
- Manajer Manufaktur dan Teknik Industri Busana Perkasa Garment (1998-1999)
- Spesialis Perencanaan Produk dan Riset Pasar Krama Yudha Mitsubishi Motors (1991-1998)
Penghargaan:
- The Best Paper Award, The 3rd Annual Applied Science and Engineering Conference, 2018
- School of Business and Management Institute Technology Bandung, 2011
- The 3rd winner of Nokia Marketing Award, Practitioner Category, 2004
- PT. Chevron Pacific Energy Indonesia (Caltex) Scholarship, 1982-1991
- Supersemar Foundation Scholarship, 1986-1991
Publikasi Jurnal/Buku:
- Regression Analysis of Inter-Variable Relationships within Business Canvas Model: Value Proposition, Key Resources, Revenue and Cost Structure With the Cobb Douglass Production Function Approach (Study Case: Basic and Chemical Industries From 2006-2017)
Jurnal Manajemen Indonesia Vol. 20(2)
- Hubungan Antara Brand Credibility, Word of Mouth, E-WOM: Peran Mediasi Brand-Self Connection dan Brand Social Connection
Jurnal Manajemen Ultima Vol. 12
- Brand Jealousy, Willingness To Pay Premium, And Brand Loyalty: The Mediating Role Of Materialism And Brand Attachment Of Global Brand Products
Asia Pacific Journal of Advance Business and Social Studies, 2020
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