This course explores the transformative role of technology in the tourism industry, focusing on how digital tools, platforms, and innovations enhance operational efficiency, customer experience, and sustainability. Students will gain insights into key technologies such as online travel agencies (OTAs), customer relationship management (CRM) systems, artificial intelligence (AI), virtual and augmented reality (VR/AR), big data, and the Internet of Things (IoT). Through case studies and practical applications, the course equips students with the knowledge and skills needed to effectively leverage technology to adapt to the evolving demands of the global tourism market.
