Strategic Digital Marketing Communications (PJJ) - UPH | Universitas Pelita Harapan

Strategic Digital Marketing Communications (PJJ)

Duration
3,5 years
Format
Fulltime - Online
Degree
Undergraduate
Academic Title
Bachelor of Communication
Location
Main Campus

Overview

Komunikasi Pemasaran Digital Strategis adalah salah satu jurusan yang ditawarkan di OLCS yang membekali mahasiswa dengan keterampilan untuk berkomunikasi, merancang, dan menerapkan strategi pemasaran yang efektif menggunakan berbagai media digital. Program ini menggabungkan prinsip-prinsip komunikasi dasar dengan teknik-teknik digital terkini untuk menciptakan rencana pemasaran terpadu yang meningkatkan kesadaran merek, menarik audiens target, dan mendorong pertumbuhan bisnis di lanskap digital yang terus berubah dengan cepat.

Career Path

  • Pembuat Konten
  • Direktur Kreatif
  • Strategi Komunikasi Pemasaran
  • Analis Pasar dan Media Inovatif
  • Pengembang Media Kreatif

Curriculum

First Year

1st Semester
Courses
Credit
Introduction to Sociology
3
Introduction to Political Science
3
Introduction to Communication Studies
3
Introduction to Anthropology
3
Christian Religious Education/World Religious Education
4
Indonesian Language
2
Reflective Reasoning
2
2nd Semester
Courses
Credit
Introduction to Economics, Management, & Business
3
Fundamentals of Academic Writing
2
Introduction to Digital Marketing Communication
3
Introduction to Corporate Communication
3
Communication Theory
3
English For Communication
2
Civic Education
2
Text and Context
3
3rd Semester
Courses
Credit
Pancasila
3
Introduction to Indonesian Legal System
3
English For Professional Purposes
2
Social Psychology
2

Second Year

1st Semester
Courses
Credit
Interpersonal Communication
3
Cross-Cultural Communication
3
Mass Communication
3
Quantitative Research Methods
3
Philosophy and Ethics of Communication
3
God and Creation/God and the Universe
3
2nd Semester
Courses
Credit
Qualitative Research Methods
3
Introduction to Data Analysis
3
AI and Emerging Technology
3
Strategic Speech & Presentation
3
Organization Communication
3
God and Sin/Humanity and Morality
4
3rd Semester
Courses
Credit
God and New Creation/History and Society
4
Servant Leadership
2
Creative Digital Design
4

Third Year

1st Semester
Courses
Credit
Brand Communication Strategy
3
Social Media Strategy
2
Persuasive Advertising and Storytelling
3
Consumer Behavior
2
Creative Content Production
3
Management Event
2
Public affairs & Advocacy / Public Relations Ethics and Media relations / Marketing Public Relations
2
Stakeholder Engagement & Reputation/ Risk, Issue, and Crisis in Public Relations
3
2nd Semester
Courses
Credit
International Communication
3
Media and Popular Culture
2
Creative Communication
3
Communication Seminar
3
Advertising and SocietySeminar Komunikasi
2
Personal Branding
2
Cases In Integrated Marketing Communication
2
Customer Relationship Management
2
3rd Semester
Courses
Credit
Political Communication
3

Fourth Year

1st Semester
Courses
Credit
Final Project
6