Strategic Digital Corporate Communications (PJJ) - UPH | Universitas Pelita Harapan

Strategic Digital Corporate Communications (PJJ)

Duration
3,5 years
Format
Full Time - Online
Degree
Undergraduate
Academic Title
Bachelor of Communication
Location
Main Campus

Overview

Strategic Digital Corporate Communications focuses on managing and enhancing an organization’s reputation and communication efforts through digital channels. The curriculum covers communication strategies, crisis management, media relations, and the integration of digital technologies into corporate communication practices.

Career Path

  • Media Relations Specialist
  • Internal Communication Specialist
  • Crisis Management Officer
  • Public Relations Specialist
  • NGO Communications Officer
  • Data-driven Communication Analyst

Curriculum

First Year

1st Semester
Courses
Credit
Introduction to Sociology
3
Introduction to Political Science
3
Introduction to Communication Studies
3
Introduction to Anthropology
3
Christian Religious Education / World Religious Education
4
Indonesian Language
2
Reflective Reasoning
2
2nd Semester
Courses
Credit
Introduction to Economics, Management, & Business
3
Fundamentals of Academic Writing
2
Introduction to Digital Marketing Communication
3
Introduction to Corporate Communication
3
Communication Theory
3
English For Communication
2
Civic Education
2
Text and Context
3
3rd Semester
Courses
Credit
Pancasila
2
Introduction to Indonesian Legal System
3
English For Professional
2
Social Psychology
2

Second Year

1st Semester
Courses
Credit
Interpersonal Communication
3
Cross-Cultural Communication
3
Mass Communication
3
Quantitative Research Methods
3
Philosophy and Ethics of CommunicationPhilosophy and Ethics of Communication
3
God and Creation/God and the Universe
3
2nd Semester
Courses
Credit
Qualitative Research Methods
3
Introduction to Data Analysis
3
AI and Emerging Technology
3
Strategic Speech & Presentation
3
Organization Communication
3
God and Sin/Humanity and Morality
4
3rd Semester
Courses
Credit
God and New Creation/History and Society
4
Servant Leadership
2
Creative Digital Design
3

Thrid Year

1st Semester
Courses
Credit
Public Affairs & Advocacy
2
Public Relations Ethics and Media Relations
2
Marketing Public Relations
2
Corporate Communication Strategy
3
Stakeholder Engagement & Reputation
3
Risk, Issue, and Crisis in Public Relations
3
Brand Communication Strategy / Persuasive Advertising and Storytelling Techniques / Creative Content Production
3
Consumer Behavior / Event Management / Social Media Strategy
2
2nd Semester
Courses
Credit
International Communication
3
Media and Popular Culture
2
Creative Communication
3
Communication Seminar
3
Cases in Public Relations
2
Corporate Writing and Editing
2
Government Public Relations
2
CSR and Sustainability
2
3rd Semester
Courses
Credit
Political Communication
3

Fourth Year

1st Semester
Courses
Credit
Thesis
6