The program empowers students with a comprehensive understanding of contemporary marketing strategies, consumer behavior, brand management, and digital marketing techniques. Students gain insights into consumer psychology, market segmentation, and customer relationship management. Coursework also covers other general management topics such as macro economy, financial management, managerial accounting, supply chain management, and international business. Hands-on projects, case studies, and experiential learning opportunities allow students to apply theoretical concepts to real-world marketing challenges. Graduates are equipped with the skills to develop and execute effective marketing campaigns, conduct market research, and leverage data-driven insights to drive business growth. They are expected to emerge as marketing experts, ready to thrive in diverse industries and lead innovative marketing initiatives.
