Business Analytics & Digital Content Creation - UPH | Universitas Pelita Harapan
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Our Campuses

Business Analytics & Digital Content Creation

Duration
3.5 years
Format
Degree
Undergraduate
Academic Title
Sarjana Manajemen
Location
Main Campus
Medan Campus

Overview

This Program will guide you to become Business Analyst or a Content Creator Professional. All Industries in Indonesia, all industries in Indonesia are waiting for graduates who have expertise in the fields of digitalization and AI. How to convert from social media to income. And how to help companies analyze consumer behavior more precisely by using analytical data.

Career Path

  • Content Creator at social media platform
  • Corporate Content Creator
  • Social Media Specialist
  • Data Analyst
  • Data Scientist
  • Business Analyst
  • Marketing Manager in E-Commerce Company

Curriculum

First Year

1st Semester
Courses
Credit
Christian Religion/World Religion
4
Indonesian Language/BIPA
2
Civics
2
Principles of Management
3
Business Mathematics+Lab
3
Microeconomics
3
Accounting Principles 1 + Lab
3
2nd Semester
Courses
Credit
Servanthood Leadership
2
Business English
2
Principles of Marketing
3
Introduction to Business Statistics + Lab
3
Macroeconomics
3
Human Capital Management
3
Accounting Principles 2 + Lab
3
Acceleration 1
Courses
Credit
Pancasila
2
Commercial Law
3
Leadership and Business Ethics
3

Second Year

3rd Semester
Courses
Credit
God and Creation/God and Universe
4
Advanced Businss Statistics + Lab.
3
Digital Transformation
3
Managerial Accounting + Lab.
3
Principles of Finance + Lab.
3
Introduction to Entrepreneurship
3
4th Semester
Courses
Credit
God and Sin/Humanity and Morality
4
International Business
3
Consumer Behavior
3
Intermediate Corporate Finance
3
Operation Management
3
Business Analytics
3
Acceleration 2
Courses
Credit
God and the New Creation/History and Society
4
Financial and Market Institution
3

Third Year

5th Semester
Courses
Credit
Machine Learning Analytics
3
Data Drivern for Marketing, Finance and Human Resource Analytics
3
Content Marketing Strategies
3
Creating a Quality Content
3
Programming and Data Science System
3
Digital Marketing and Social Media
3
6th Semester
Courses
Credit
Texts and Context
2
Reflective Reasoning
2
Internship
12
Capstone
3
Acceleration 3
Courses
Credit
Research Method for Business and Management
3
Strategic Management
3
Cross Cultural Management
3

Fourth Year

7th Semester
Courses
Credit
tThesis
6

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