Applied Business Analytics - UPH | Universitas Pelita Harapan

Applied Business Analytics

Duration
1.5 years
Format
Hybrid
Degree
Graduate
Academic Title
Magister Manajemen
Location
Main Campus

Overview

The Applied Business Analytics concentration empowers individuals to harness the concepts, techniques, and tools needed to transform available data into a valuable catalyst for business growth. This program offers hands-on experience with a variety of analytical models and decision-support tools that can be applied to interlinked data inputs and large data sets across various business areas. The curriculum covers advanced software tools and functions. This program equips graduates with the skills to analyse data-driven business processes, monitor and identify performance trends, prescribe possible outcomes, and propose optimal data-driven solutions.

Career Path

  • Data science analyst
  • Business analyst
  • Marketing analyst

Curriculum

First Year

1st Semester
Courses
Credit
Macroeconomics and Business Environment Analysis
3
Financial Management
4
Research Methodology & Business Statistics
4
Marketing Management
3
2nd Semester
Courses
Credit
Customer Analytics
3
Business Analytics
3
Leadership and People Analytics
3
Strategic Management and Business Ethics
3

Second Year

1st Semester
Courses
Credit
Transformational Leadership
4
Thesis
6