Digital Marketing - UPH | Universitas Pelita Harapan

Digital Marketing

Duration
1.5 years
Format
Hybrid
Degree
Graduate
Academic Title
Magister Manajemen
Location
Plaza Semanggi

Overview

The Digital Marketing concentration provides a broad overview of the digital marketing landscape that relies on the application and analysis of marketing sciences and their derivatives in the business world with strong database mastery and the use of information technology

Career Path

  • Market Analyst
  • Product Development Specialist
  • Business and Strategy Consultant
  • Social Media Analyst
  • Digital Marketing Specialist
  • Brand and Product Specialist

Curriculum

First Year

1st Semester
Courses
Credit
Macroeconomics and Business Environment Analysis
3
Financial Management
4
Research Methodology & Business Statistics
4
Marketing Management
3
2nd Semester
Courses
Credit
Consumer Behavior
3
Service Marketing
3
Brand Management
3
Strategic Management and Business Ethics
3

Second Year

1st Semester
Courses
Credit
Transformational Leadership
4
Thesis
6