Helena Calista,?a Universitas Pelita Harapan (UPH) Visual?Communication Design (VCD) student from the class of 2019,?successfully won the?competition, “Fly?Your Design with Garuda Airlines”, which?was held?by Garuda Indonesia.?As?the winner,?Helena?s design of?batik parang?will be printed on the?livery?? or exterior design???of the Boeing B737-800NG aircraft, under registration?code PK-GFK, which?will?fly?various?domestic?routes.?This achievement is surely a testament to the quality of UPH?s DCV students, as these qualities are recognized by the airline industry, namely Garuda Indonesia.

?This competition came to my attention through Garuda Airline?s campaign Ayo Pakai Masker that was posted on their social media platform. I was driven by the desire to contribute to the nation and cultivate bravery to venture into new things, so I am proud to make it through as a winner. On top of that, my participation in this competition was also meaningful because I get to be a part of Garuda Airline?s Ayo Pakai Masker campaign. Through this design, I was able to make a positive contribution to Indonesia?s airline industry and the public,? declared Helena.

Helena?explained that the?uniqueness?of?her design?lies on the philosophical decision behind batik parang as the main subject, with its theme of ?Terbang Tinggi dan Tetap Terlindungi.? (Fly High and Stay Protected)

?I decided to create a design featuring batik, in hopes of preserving the Indonesian culture. Furthermore, this type of batik has a symbolic meaning of endurance, which parallels Garuda Indonesia?s vision to fly high with a blazing spirit through this pandemic. The blue color was chosen to reflect Garuda Indonesia?s color that gives forth a sense of security and confidence. The typeface that was chosen represents excitement, modernity, and playfulness,? said Helena.

According to?Helena,?the?biggest?challenge?in her process is finding out how to align the concept of her design with Garuda Airline?s brand purpose and commitment, and how to adjust her design to fit the physical specifications of aircraft livery while maintaining aesthetic beauty. Additionally, she must compete with participants from all over Indonesia who come from diverse?backgrounds and possess exemplary?creativity?as well.

To?realize a?design?that is?appropriate?and?in accordance?with the?commitments?of Garuda Indonesia, Helena?applied the?experience?and?knowledge?that?she gained at?DCV UPH.?She explained that DCV UPH?has always?given?her the encouragement?to?continue to?learn,?develop?herself, and explore various types of designs,?which were all?useful?in this competition.?Helena also?applied the basic concepts of design along with form content and context that she learned at DCV UPH.

According to?Dr.?Lala?Palupi?Santyaputri,?S.Sn.,?M.Si.,?Chairwoman of?UPH DCV?study?program, this?achievement?is evidence of?the implementation of?the spirit?of?UPH?s DCV study program.

“I am very?proud?of?Helena?s enthusiasm?and?creativity?to compete, even in the current?situation.?We, at DCV UPH?always?challenge?students?to be?productive?and?utilize their work for positive causes.?We are proud?that the quality?of our students?is?recognized?by an industry at Garuda Indonesia?s level.?This outstanding achievement reflects?the work of our students and the spirit,?guidance, and?teaching of our lecturers,”?said Lala.

Dr. Lala recognizes this achievement to be in line with the spirit of UPH?s DCV study program that aims to prepare students to become designers with the characters of stewardship and leadership, grounded in true faith. DCV UPH is committed?to educate students?to become professional designers who can?provide?solutions?through their works. Become a skillful and reliable designer with the quality?of UPH education with??Beasiswa 100 Miliar? program.?Inquire now?Call?08111-632-838?or?visit one.uph.edu!

see more:

Desain Komunikasi Visual: Keunggulan Jurusan & Prospek Karier