Dr. Ir. Evo Sampetua Hariandja, M.M. is a Lecturer of Management Study Program. He teaches Strategic Management; Strategic Marketing Management; Service Marketing; Brand Management; Principles of Marketing; Research Methods; Microeconomics; Business Valuation; Operation Management; Global Marketing courses. He earned his bachelor’s degree in Industrial Engineering from Institut Teknologi Bandung, master’s degree from Institut Bisnis dan Informatika Indonesia (Kwik Kian Gie Business School), and doctoral degree in Science from Institut Teknologi Bandung.
Other Professions:
- Academy of Management, America (ID Number: 115069)
- British Academy of Management (ID Number: 178862)
- American Marketing Association
- Industrial Engineering and Operations Management Society International-America
- Member of Indonesia Engineers Association (PII)
- Reviewer in Journal of Small Business Management, Qualitative Market Research, Journal of Place Management and Development, Journal of Brand Management, Journal of Asia Business Studies, International Journal of Hospitality & Tourism Administration, International Journal of Innovation Science, Academy of Management Conference for SMR and TIM Track, American Marketing Association Conference for Marketing and Public Policy Track, Soft Computing, and Gadjah Mada International Journal of Business
Work Experience:
- Former Managing Partner NaviikaraNa Consulting Group (2009-2016)
- Managing Partner Metamor Solution Consultants (2012-2015)
- Product and Brand Senior Manager General Motors Indonesia (2004-2005)
- Senior Marketing Manager Car & Cars Indonesia (Volkswagen) (2001-2002)
- Division Head Ristra House (2000-2001)
- Manufacturing and Industrial Engineering Manager Busana Perkasa Garment (1998-1999)
- Product Planning and Market Research Specialist Krama Yudha Mitsubishi Motors (1991-1998)
Awards:
- The Best Paper Award, The 3rd Annual Applied Science and Engineering Conference, 2018
- School of Business and Management Institute Technology Bandung, 2011
- The 3rd winner of Nokia Marketing Award, Practitioner Category, 2004
- PT. Chevron Pacific Energy Indonesia (Caltex) Scholarship, 1982-1991
- Supersemar Foundation Scholarship, 1986-1991
Journal Publications:
- Regression Analysis of Inter-Variable Relationships within Business Canvas Model: Value Proposition, Key Resources, Revenue and Cost Structure With the Cobb Douglass Production Function Approach (Study Case: Basic and Chemical Industries From 2006-2017)
Jurnal Manajemen Indonesia Vol. 20(2)
- Hubungan Antara Brand Credibility, Word of Mouth, E-WOM: Peran Mediasi Brand-Self Connection dan Brand Social Connection
Jurnal Manajemen Ultima Vol. 12
- Brand Jealousy, Willingness To Pay Premium, And Brand Loyalty: The Mediating Role Of Materialism And Brand Attachment Of Global Brand Products
Asia Pacific Journal of Advance Business and Social Studies, 2020
see journal publications (click here)
