 Teacher Seminar “Managing Your School Brand Equity” at Library UPH |
As the form of commitment of Universitas Pelita Harapan (UPH) in supporting education program in Indonesia, UPH provides education program to the teachers in a form of seminar and training. For four days, August 19-22, 2015, during UPH Festival, UPH has held a Teacher Seminar with interesting themes that vary everyday.
On the first day, Teacher Seminar was entitled ?Managing Your School Brand Equity? by Innocentius Bernarto, M.M., M.Si., Lecturer and Head of Marketing Concentration in Business School UPH. In this seminar, Mr. Bernarto explained that a high quality education is really needed, along with the increasing number of the service providers. How can each school survive? One of the most important aspects in marketing is brand. That is why it is very important to manage the brand equity.
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Innocentius Bernarto, M.M., M.Si.
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School is also a brand that has value in the eyes of consumer and customer, or in education, customers are the parents. But not only one school that wants to persuade the parents to trust their institution as the study place for their children. There must be competitors from other schools. Brand Equity is important to differentiate us from competitors. ?Brand also give an association whenever the brand is mentioned. For the example, what is in parents? mind when UPH is mentioned (imagine your school name mentioned), people must already have point of views about that brand. This is affected by some factors including the service given, or the value we have, and others,? Mr. Bernarto said.
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Approximately 50 teachers that participated in Teacher Seminar came from several schools such as SMA Notre Dame, SMA Atisa Dipamkara, SMA Bina Bakti Bandung, SMA Bogor Raya, SMA Bunda Hati Kudus, SMA Candle Tree, SMA Don Bosco III, SMA Global Mandiri, SMA Islamic Village, SMA Kristen Kanaan, SMA Gandhi Ancol, SMA Kristoforus 2 Jakarta, SMAK 7 Penabur, SMAK PGRI, SMA St. Ursula Jakarta Pusat, SMA Tarakanita Citra Raya, YPIDB, Sekolah Teropadu Pahoa, Sekolah Pondok Indah and SMA Global Islamic.
 Teacher Seminar’s Participants |
When the seminar is over, the teachers and students joined on a campus tour visiting academic show from each department of UPH. The teachers also had an opportunity to meet alumni from their school that has become UPH students.
Followings are the testimonies from Teacher Seminar participants:
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?The seminar is very good, down to earth about business communication but the context is about school. So it can be applied to academic life. This is my first time visiting UPH yet I have already got so many good experiences here. Hopefully, there will be more helpful seminars like this for the teachers.? ? Yanti Debora, Guru Bimbingan Konseling SMA Bina Bakti 3 Bandung.
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?It is great for the school development, this seminar is also adding knowledge to the teachers. The information given by UPH Is very clear. I suggest that the material is better to be packed in CD to be distributed to teachers.? ? Jayusman, Guru Olahraga, SMA Atisa Dipamkara.
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?I think the seminar is good, but the time is not enough so it is lacking of etail. But so far, it is so good. For UPH event, basically we already knew that it would run smoothly. I suggest to add more speakers in one themed session so it can vary.? ? Dini & Christofer, Humas Sekolah Terpadu Pahoa.
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?I think the seminar is good and gives a lot of information needed. Studying in UPH seems to be interesting and fun for our students. Maybe they can add more scholarship capacity, so that those who are in need can experience studying in this global campus.? ? Erlina, Guru Ekonomi & Akuntansi SMA Notre Dame.
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?I am so happy to come to the seminar and get an opportunity to visit the exhibition. I am interested in the School of Hospitality and Tourism. Apparently this department exists in UPH. We were unaware of this. Many students are interested in School of Hospitality and Tourism. In here I met our high school alumni that have already been students in UPH.? ? Diana, Wakasek dan Guru Bahasa Indonesia SMA Kristoforus 2 Jakarta.
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